The Beginning of the Legalization Movement in the United States

The legalization of cannabis in the United States has been a long road, marked by many legal and political battles. It all began in the 1970s, with the rise of counterculture movements and calls for the decriminalization of cannabis. California, known for its avant-garde, was at the forefront of this movement.

In 1996, California took a historic step by becoming the first U.S. state to legalize medical marijuana through Proposition 215, also known as the Compassionate Use Act . Key figures like Dennis Peron, a longtime advocate for marijuana legalization, played a crucial role in this breakthrough. The movement was bolstered by the support of other influential figures like state senator John Vasconcellos.

The Evolution of Cannabis Culture in California

Since legalization, cannabis cultivation in California has become significantly more structured. California is known for its cutting-edge cultivation practices, both indoors and outdoors . The state’s ideal climate, with its long growing seasons and abundant sunshine, favors outdoor cultivation, producing robust and natural plants. Meanwhile, indoor cultivation allows for precise control of growing conditions, ensuring superior quality and optimal cannabinoid profiles.

Investments and Structuring of Industry

With the full legalization of recreational cannabis in 2016 through Proposition 64, California’s cannabis industry exploded. Millions of dollars were invested in cultivation infrastructure, testing labs, and processing facilities. The U.S. cannabis industry was worth over $17.5 billion in 2020 and continues to grow at an impressive rate.

The Rise of CBD

Initially, cannabis users overwhelmingly turned to THC-rich products for their psychotropic effects. However, a notable shift has occurred in recent years. Consumers, often over the age of 30, are now looking for products that provide relaxation and well-being without necessarily feeling the intense high associated with THC. This is where CBD comes in.

The CBD Market in California

CBD’s popularity has skyrocketed. In California, CBD’s market share has grown significantly over the past five years. In 2019, the U.S. CBD market was estimated at approximately $4.6 billion, and this trend continues to grow as consumers discover the benefits of this non-psychoactive cannabinoid. Meanwhile, demand for THC-rich products is showing signs of stabilizing or even slightly decreasing.

Maison Sativa: Towards Californian Excellence

At Maison Sativa , we made the strategic decision to collaborate with leading Californian breeders. Our goal was to modernize our facilities in order to cultivate our genetics according to Californian standards, thus offering CBD flowers among the best in the world .

Our CBD Flower: Cali Express

We are proud to present Cali Express , the result of our exclusive partnership with Californian breeders. This variety stands out for its powerful and relaxing effects, ideal for improving sleep and promoting a feeling of general well-being.

In conclusion, California is establishing itself as a world leader in the production of high-quality CBD genetics. Thanks to massive investments, ideal growing conditions and continuous research, Californian products offer powerful effects and unmatched quality . At Maison Sativa , we are determined to follow this path of excellence to offer you Californian CBD products that meet your expectations.